Bieber slams the brand on Monday, calling the products “trash”.
Following Justin Bieber’s Instagram Stories, in which he chastised H&M for selling merchandise that he didn’t “approve” of, the retailer has removed all products bearing his name also likeness from its website also stores.
“As with all other licenced products and partnerships, H&M followed proper approval procedures,” H&M previously told the news.
According to Forbes, the retailer later issued a statement saying, “But out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online.”
On Monday, the “Ghost” singer slammed H&M in two Instagram Stories posts. “I didn’t approve any of the H&M merch collection… all without my permission and approval,” Bieber wrote.
In a subsequent post, he called the “H&M merch” “trash” and urged his fans not to buy it.
Clothing, phone accessories, and tote bags bearing his likeness and song lyrics were among the merchandise in question. Several products featured Bieber in black and white, while others displayed lyrics to songs such as “Ghost” from his album Justice. When you search Bieber’s name on the H&M website, there are no longer any products.
On his website, Bieber sells his merchandise in the same colourway as what H&M was selling and includes t-shirts, hoodies, and sweatpants that pay homage to his music.
In 2019, he co-founded the streetwear brand Drew and the community Drew House with Ryan Good. On all of the clothing, the brand, which is a nod to Bieber’s middle name, features a smiley face with “drew” as the mouth. Drew’s wardrobe consists of everything from t-shirts to bucket hats, puffer jackets to skirts. Bieber is frequently wearing clothing from his own line with a smiley face emblazoned.